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A SURVEY

Sir/Madame,

We are students of University of Economics In Cracow. You are kindly requested to complete the questionnaire below aimed at finding out your opinion concerning your shopping habits. The questionnaire is anonymous and its results will only be used for academic purposes. Please mark your answers with an “X” or write a relevant commentary.

Students of Univ. of Economics in Cracow

 
1 Do you enjoy shopping?
yes
no
 
2 Where do you usually go shopping?(Mark max. 2 answers)
hypermarket (supermarket)
shopping precinct
on-line shop
local corner shop
discount shop
open air market
other (list)
 
3 What factors influence your choice of the products listed below? (Please choose max 4 factors)

Factors Food products
(everyday use)
Digital Camera
Price
Well known brand
Friend`s opinion
Advertisement
Packaging
Special offers
Habits
Salesman`s opinion
 
4 What form of payment do you prefer?
Cash
Debit card
Credit card
Money transfer
Other(state the type)
 
5 How often do you buy a digital camera?
At least once a year
On average every 2 years
Every 3 years and less frequently
 
6 How much are you prepared to spend on a digital camera?
Up to € 100
€ 101 - 200
€ 201 - 300
More than € 300
 
7 Which of the following statements describes you best?
I am always on the look-out for novelties and I am the first one to buy them
I buy novelties on friends` recommendation
I buy only products I previously tried out
I`m not interested in novelties
 
8 When you are dissatisfied with the product you bought ....::

Factors Food products (everyday use) Digital Camera
You return the product to the shop
You forget about its faults (ignore them)
You decide not to buy it any more
 
9 If you have children, to what extent do they influence your shopping decisions?
I have no children
They have no influence
They have, but only in matters directly concerning them (e.g. buying toys etc)
Occasionally, in matters concerning food products
Occasionally, when it comes to buying a digital camera
We always take their opinion into consideration
 
10 How do you spend your free time? (choose max. 3 answers)
I meet my friends/family
Cinema/theatre
I do sports
Go walking
Spend the time in front of TV or computer
I read books
other (how?)
 
 
CERTIFICATE
 
A Nationality
Great Britain
Germany
other (what?)
B Sex
Female
Male
C Marital status
Single
Married
D Age
up to 15 years
16-23 years
24-30 years
31-40 years
41-50 years
51 years and more
E Education
Primary
Vocational
Secondary
higher
F Your average monthly income
Up to € 1000
€ 1001-2000
€ 2001-3000
€ 3001 and more
G Place of residence
The centre of a big city
Outskirts of a big city
small town
village
 
Thank you for completing this questionnaire.
 
 
 
Copyright © 2007 , Andrzej Vrobel